Kenneth WalshKenneth Walsh

Employee Stories: How to Strengthen Your Employer Brand, Boost Recruitment, and Retain Top Talent

Employee stories are one of the most powerful tools for shaping employer brand, boosting recruitment, and strengthening retention. When done well, real employee narratives turn abstract company values into relatable human experiences—helping candidates picture themselves on the team and reminding current staff that their voices matter. Why employee stories matter– Authentic connection: People trust other ...

Kenneth WalshKenneth Walsh

Build a Strong Corporate Identity: Align Visuals, Voice & Behavior

Corporate identity is the glue that holds perception, behavior, and visual expression together. When executed well, it turns a company from a nameless vendor into a recognizable, trusted entity. Corporate identity goes beyond a logo; it’s the sum of what a company looks like, how it speaks, and how it behaves — across every touchpoint. ...

Kenneth WalshKenneth Walsh

Employee Storytelling: How Real Employee Stories Attract Talent, Boost Engagement, and Build Employer Brand

Employee stories turn company values into memorable human moments. When done well, they do more than decorate a careers page — they attract talent, deepen engagement, and build trust with customers and prospects. With remote and hybrid work arrangements widespread and social platforms favoring authentic short-form content, employee storytelling is one of the most cost-effective ...

Kenneth WalshKenneth Walsh

Workplace Wellness Strategy: How to Build Inclusive Programs That Boost Retention, Productivity, and Culture

Workplace wellness is no longer a nice-to-have perk — it’s a strategic priority that affects retention, productivity, and company culture. With work arrangements shifting and employee expectations rising, organizations that build thoughtful, inclusive wellness programs create a competitive advantage while supporting people where it matters most. Core pillars of effective workplace wellness – Mental health ...

Kenneth WalshKenneth Walsh

Workplace Wellness That Actually Works: Practical, Measurable Strategies for Healthier, Higher‑Performing Teams

Workplace wellness that actually works: practical strategies for healthier teams Employee wellbeing is a business priority that goes beyond perks. When workplace wellness is integrated into day-to-day operations—covering physical health, mental resilience, social connection and financial stability—engagement and productivity climb while absenteeism and turnover fall. This article outlines pragmatic, measurable steps leaders and HR teams ...

Kenneth WalshKenneth Walsh

How to Build a Cohesive Corporate Identity: A Practical Guide for Brands

Corporate identity is the sum of the visual, verbal and behavioral cues that shape how an organization is perceived. It goes far beyond a logo: effective corporate identity creates recognition, builds trust and aligns internal teams with external promises. When done well, it becomes a strategic asset that supports marketing, talent attraction and long-term value. ...

Kenneth WalshKenneth Walsh

How to Design Company Traditions That Boost Engagement, Speed Onboarding, and Work for Remote & Hybrid Teams

Company traditions are the rituals, ceremonies, and repeated practices that give a workplace personality, create belonging, and reinforce what the organization values. When thoughtfully designed, traditions become a low-cost way to deepen engagement, speed up onboarding, and make culture tangible — especially important as teams grow or move to hybrid and remote models. Why traditions ...

Kenneth WalshKenneth Walsh

Corporate Identity Guide: Audit, Digital-First Brand Guidelines & Internal Adoption

Corporate identity is the visible expression of who a company is — its values, voice, and promise — communicated through design, behavior, and messaging. A strong corporate identity builds trust, differentiates from competitors, and improves recognition across every touchpoint, from the website and packaging to internal communications and customer service. What corporate identity includes– Visual ...

Kenneth WalshKenneth Walsh

Modern Workplace Design for Hybrid Teams: Boost Productivity, Wellbeing, and Employee Retention

How modern workplace design improves productivity, wellbeing, and retention Workplace design now plays a central role in how organizations attract talent, support hybrid schedules, and boost performance. Thoughtful office planning goes beyond aesthetics; it balances collaboration, focused work, employee wellbeing, and operational efficiency. The best strategies are flexible, data-informed, and centered on human needs. Design ...

Kenneth WalshKenneth Walsh

Strategic Workplace Wellness: A Practical Guide to Mental Health, Ergonomics, Flexible Work, and Measurable Results

Workplace wellness is evolving beyond free fruit and yoga classes. Organizations that treat wellbeing as strategic—integrating mental health, ergonomics, flexible work, and data-driven measurement—see stronger engagement, lower turnover, and better performance. Here’s a practical guide to building a resilient, wellness-centered workplace that supports employees and the business. Start with a real needs assessmentA one-size-fits-all program ...